Mehron was founded in 1927 by Mehron Melik who began producing Professional Theatrical Makeup by hand for the Performers of his day. Over eight decades later, Mehron is still producing Professional Performance Makeup with quality ingredients in the USA. Mehron Makeup has applied the knowledge it has gained from eight decades of Professional Theatrical Makeup production to all aspects of Makeup Application, including the Makeup Applicators, Makeup Removers and Professional Makeup Accessories.Film, television and stage professionals around the world rely on Mehron's unique, water-soluble formula. Easy blending and quick drying (with no cracking!) make Liquid Makeup a breeze to use for face painting or full body coverage.